Phone First · Live in Days, Not Months · No Tool Sprawl · No Long Lock-Ins · Meetings Booked, Conversations Started · Your ICP, Our Dials · Scale Up or Down Anytime · Phone First · Live in Days, Not Months · No Tool Sprawl · No Long Lock-Ins · Meetings Booked, Conversations Started · Your ICP, Our Dials · Scale Up or Down Anytime
On-Demand SDR Capacity

STOP
BLEEDING
PIPELINE.

You need more meetings. We build pipeline.

Phone-first — real conversations, not email blasts
Runs on our stack — zero tool sprawl for you
Scale up, scale back, or pause anytime
Fraction of the cost of an in-house SDR
// What a bad SDR hire actually costs you
$36K+
Wasted on every SDR who doesn't work out. Recruiting fees, 3 months of ramp salary, tools, training — gone.
$140K+
Fully loaded cost per year — salary, benefits, tools, recruiting, and management
39%
Annual SDR turnover. Then you start the search over.
* Sources: The Bridge Group, SDR Metrics & Compensation research.
The Leader Pain Index

THE MATH
NEVER LIES.

Building an SDR team in-house feels safe. Until you run the numbers.

17 mo
Avg SDR Tenure
Average SDR tenure is 1.4 years. Subtract a 3-month ramp and you get barely a year of full output.
3 mo
Median Ramp Time
Meaningful output often doesn't start until Month 3. You pay long before results show.
37%
Miss Quota
37% of SDRs never hit their number. Coaching and constant focus required.
~6 wks
To Hire One SDR
Job post to offer accepted. Then add ramp time. We're calling your prospects before you'd even have someone onboarded.
Why SDRxChange

BUILT TO DIAL.
BUILT TO SCALE.

We're not a software tool. We're not a training program. We're boots-on-the-ground SDR capacity that plugs into your motion and starts calling.

📞
Phone First. Always.
Email is noise. LinkedIn is saturated. We pick up the phone — old school, high-output, proven. Your prospects will actually hear a human voice.
⚡
Live in Days, Not Months
Skip the 45-day hiring cycle and 90-day ramp. Kickoff week one, calling week two. No wait. No waste.
🔧
We Run the Ops Stack
We bring the dialers and call recording — and we can work out of your existing systems if needed. No new tools to buy or configure.
📈
Flex With Your Demand
Ramp up for a product launch. Pull back in Q4. Switch plans as your strategy evolves. No penalties, no drama.
🎯
QA'd Calls. Clean Handoffs.
Every meeting is qualified against your criteria — we don't count it if you wouldn't count it. And we're incentivized to over-deliver.
💰
Lower Cost Per Meeting
Monthly retainers that scale with your needs. No bloated full-time headcount. Pay for output, not overhead.
What To Expect

WHAT GOOD
LOOKS LIKE.

We're upfront about what outbound delivers. Here are the benchmarks we run our programs against.

8–12
Connects per hour
What parallel dialing on a dialed-in list delivers. Not dials, actual conversations. The average rep gets 4 to 5 per day.
7–10
Qualified meetings per month
Meetings that meet your criteria — not just calendar holds. We only count what you'd count.
Wk 2
First calls made
Week one is kickoff and prep. Week two we're dialing your ICP — while your competitors are still writing job descriptions.
⚠️
Honest caveat
Results vary by industry, ICP quality, and offer strength. These are benchmarks, not guarantees. Anyone who promises a specific number of meetings before understanding your business is selling you something. We'd rather underpromise and outdeliver.

READY TO FILL
YOUR CALENDAR?

Your competitors are already calling. Tell us your ICP — we handle the rest from there.

Who We Are

SDR OPERATORS.
NOT CONSULTANTS.

We built SDRxChange because we've lived the pain on both sides — as sales leaders who couldn't hire fast enough, and as SDRs stuck in broken systems without the support to deliver.

Doug Payton
LinkedIn →
Founder & CEO

DOUG
PAYTON

Doug has spent his career doing one thing: building SDR teams that produce pipeline. As a top-performing SDR at Manhattan Associates, a player-coach who built a growing business unit at Ariba/SAP, and the leader behind high-output SDR teams at OpenSpan, Nexidia, Intradiem, and Asure Software — the through-line is always the same: hire well, train relentlessly, and turn SDRs into closers.

At Intradiem, he helped grow ARR from $10M to $50M in four years and ran channel partnerships with Avaya and Alvaria. He's called on VPs of Operations, CX leaders, IT buyers, and C-suite decision makers across industries — and he's built the playbooks that get them to take meetings.

He built SDRxChange because he kept seeing the same problem everywhere: companies that need more meetings but can't hire fast enough, can't ramp fast enough, and can't keep SDRs long enough. Phone-first, results-obsessed, and allergic to vanity metrics.

Ben Fisher
LinkedIn →
Co-Founder & COO

BEN
FISHER, PMP®

Doug builds the pipeline. Ben makes sure the operation behind it runs clean.

Ben is a PMP-certified project manager with over a decade of running complex, multi-team operations where missed handoffs and sloppy process aren't an option — including large-scale builds at a world-class shipyard. He's trained in negotiation strategy at MIT Sloan and brings that same discipline to how SDRxChange runs every client engagement.

Outbound done right is an operations problem. Campaign structure, call quality reviews, client reporting, team coordination — Ben owns the systems that keep SDRxChange delivering consistently, so Doug's team can focus on what they do best: picking up the phone.

What We Stand For

OUR OPERATING
PRINCIPLES.

01
Output Over Optics
We don't measure success in dials made or voicemails left. We measure it in qualified meetings booked.
02
Phone Is the Weapon
The phone is uncomfortable. That's exactly why it works. We embrace the hard channel because it's the one most people have abandoned.
03
Radical Flexibility
Your business doesn't operate on a fixed cadence. Neither should your SDR capacity.
04
Transparency Always
You see the call recordings. You see the metrics. You see the pipeline. No black boxes.
05
Speed Is Strategy
Every day without pipeline coverage is a day your competitors are calling your prospects.
06
Clean Handoffs
We document every call, qualify every lead, and prep every handoff so your closers can close.
Ready to start?

LET'S FILL YOUR
CALENDAR.

30 minutes. We'll figure out if we're the right fit and what motion makes sense.

How It Works

ONE MODEL.
PAY FOR PERFORMANCE.

Most SDR agencies charge a flat retainer and hope for the best. We tied our pricing to what actually matters — meetings booked.

Hybrid Performance
How We Price

YOU PAY FOR
MEETINGS.

No bloated retainers. No paying for hours that don't produce. Our model ties most of our fee directly to qualified meetings booked — so we're incentivized to deliver, not just show up and dial.

3-month minimum. No cap on meetings. The more we book, the more we all benefit.

Monthly Base
$2,500
Covers onboarding, list building, and campaign management
Per Qualified Meeting
$500
Only pay for meetings that meet your criteria
Platform & Tools
$500/mo
Dialers, call recording, CRM integration — all included
Example: 10 meetings/mo
$8,000/mo
The Process

FROM SIGNED TO
CALLING IN 4 STEPS.

01
Kickoff Call
We align on your ICP, value props, objections, and your definition of a qualified meeting. Real listening.
02
Build & Configure
We build target lists, configure our stack, and align on process. You approve the approach before we touch a phone.
03
Dial & Optimize
Our SDRs start calling. We review recordings weekly, refine scripts, and adjust targeting based on what's working.
04
Handoff & Report
Every booked meeting comes with full call notes, objection context, and prospect background. Your AE walks in prepared.
FAQ

QUESTIONS
WE GET A LOT.

Week one is kickoff — we get up to speed on your ICP, your key value props, your common objections, and build your target lists. Week two we're calling your prospects. No 45-day hiring cycle. No 90-day ramp period.

We define it with you at kickoff. Before we dial a single number, we align on your ICP criteria, your definition of a decision maker, and exactly what needs to be true for a meeting to count. We also include over-achievement incentives — the more we deliver above target, the more we both benefit.

We run on our own stack, but we can work out of your systems if that makes sense. We won't ask you to buy new tools or reconfigure anything. Clean handoffs and full visibility, however we get there.

Our reps get up to speed on your ICP and positioning before they pick up the phone. We're conversation starters — we get prospects curious and qualified, then hand them to your team. If something isn't clicking, we course-correct immediately.

Simple: $2,500/month base covers onboarding, list building, and campaign management. $500/month platform & tools fee covers our full outreach stack. Then $500 for every qualified meeting we book — qualified by your criteria, not ours. There's no cap. The more meetings we deliver, the more we earn. That keeps our incentives aligned with yours. 3-month minimum to give the program time to ramp and optimize.

Outbound takes time to dial in. Month one is onboarding and testing. Month two is optimizing. Month three is where pipeline starts to flow. Anyone promising booked meetings in week one isn't being honest.

Yes — 100% phone. That's a deliberate choice. The phone is the most direct, most human, and most underused outreach channel in B2B today. Everyone else is hiding behind email sequences. We pick up the phone and have real conversations.

Every engagement includes

NO SURPRISES.
JUST RESULTS.

✓
Our Full Tech Stack
Dialers, call recording, CRM integration — all included.
✓
Call Recordings
Full transparency. Listen to every call.
✓
Weekly Reviews
Performance data, pipeline updates, optimization.
✓
Flexible Terms
3-month minimum. Switch or exit cleanly after.
Compare Your Options

THE HONEST
COMPARISON.

We don't hide the trade-offs. Here's the full picture.

FactorIn-House SDRTraditional AgencyFreelance / FractionalSDRxChange
Time to First Call45–90 days2–4 weeksFast, but unstructuredDays, not months
Fully-Loaded Cost$110–$150K+/yr$10K+/mo$2–3K/mo$2,500/mo base + $500/meeting
Experience LevelVariesExperiencedOften early-careerExperienced
Rep Focus100% yoursShared across 3–4 clientsShared across 3–4 clientsDedicated focus — pay-for-performance keeps us accountable
Tech Stack$10–15K/yrVariesYou provide itIncluded
QA & ManagementYou manage everythingModerateYou manage themWe handle it
If They LeaveStart overRep turnoverBack to zeroWe absorb turnover
Financial RiskHigh — $100K+ sunk if it doesn’t workMedium — long contracts, exit feesLow — but low output tooLow — 3-month minimum, then month-to-month
The Freelancer Question

WHY NOT JUST HIRE
A FREELANCER?

Freelance SDRs cost about the same as our base. The difference is everything that happens after you sign.

You
Manage everything
A freelancer is another direct report. You're writing scripts, reviewing calls, building lists, and managing the process. That's not outsourcing — that's a second job.
0
Bench if they leave
A freelancer quits and your pipeline stops. No backup, no replacement, no coverage. You start the search all over again. We absorb turnover — your program keeps running.
=
Same pay, any outcome
A freelancer earns the same at 0 meetings or 15. Our model ties the majority of our fee to meetings booked — so we're incentivized to over-deliver, not just show up.
→
What you actually get with us
Self-managed SDRs with call QA, our full tech stack, weekly reporting, and zero management overhead on your end. Similar base cost to a freelancer — but we bring the ops, the tools, the bench, and the incentive to produce.
Cost Comparison

SEE THE
DIFFERENCE.

Slide your numbers. Watch the math change.

$65,000
10
// In-House SDR
Monthly cost$11,365
Cost per meeting$1,137
Annual$136K
// SDRxChange
Monthly cost$8,000
Cost per meeting$800
Annual$96,000
You save annually
$40K
In-House: Includes $16,250 variable comp (25%), $24,375 benefits (30%), $8K tools, $13,000 recruiting (20%), $9,750 mgmt (15%).
SDRxChange: $2,500/mo base + $500/mo platform & tools + $500 per qualified meeting. No recruiting, no overhead.
The Verdict

THE MATH IS
PRETTY CLEAR.

In-house makes sense when you've got the management bandwidth, the recruiting engine, and the budget to absorb the ramp and turnover. Until then — the math speaks for itself.

Let's Talk

BOOK YOUR
30-MINUTE
DISCOVERY.

No pitch decks. No pressure. We'll figure out if SDRxChange is the right fit, how pricing works, and what getting started looks like.

📅
Prefer to book direct?
Book via Calendly →
⚡
Response time
Within 1 business day
🗓
Minimum commitment
3-month minimum on all plans
What to expect
01 We'll review your current outbound motion
02 Identify coverage gaps and quick wins
03 Recommend the right engagement for your stage
04 Send a proposal within 24 hours if there's a fit
// Contact Form

YOU'RE IN.

We'll be in touch within 1 business day.
In the meantime, book directly on Calendly.

Industries

WE GO DEEP.
NOT WIDE.

Every SDR shop says they can call anyone. We'd rather be great at the industries we know than mediocre across the board.

Flagship Vertical

CONTACT CENTER
TECHNOLOGY

This is where SDRxChange was born. Our founder spent nearly a decade building SDR teams at OpenSpan (acquired by Pega), Nexidia (acquired by NICE), and Intradiem — helping grow Intradiem's ARR from $10M to $50M in four years and running channel partnerships with Avaya and Alvaria.

We don't need a week to learn your space. We already know who buys, why they buy, and what makes them take a meeting.

Personas We Call On
→ VP / Director of Operations
→ IT & CX Technology Leaders
→ WFM / Quality Management Directors
→ C-Suite (CEO, COO, CFO)
Markets We Know
CCaaS Workforce Management Quality Management Speech Analytics Agent Assist / AI Process Automation CX Platforms
$10M → $50M
ARR growth at Intradiem, powered by the same outbound playbook we run for clients today.
Ready to start?

LET'S TALK ABOUT
YOUR MARKET.

30 minutes. We'll figure out if we know your buyer and what getting started looks like.

Legal

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POLICY

Last updated: March 23, 2026

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Contact

Salesring LLC d/b/a SDRxChange · Orlando, FL · info@sdrxchange.com

Legal

TERMS OF
SERVICE

Last updated: March 23, 2026

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Legal

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Last updated: March 23, 2026

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